Rob Bennet Interactive

I am a big fan of efficiency tools and making my life easier as a developer/designer/business owner. I’m also a huge proponent of SaaS to cut costs and lower the need for a dedicated IT/Ops team. Here is a decent list of new software skewed in the designer direction.

Apr 10

5 Ways To Create Social Landing Pages that Convert -

Social can greatly enhance your landing pages if used correctly. The main goal of any landing page is conversion of some type, almost always either sales or Lead Gen. The viral nature of social media may not directly enhance conversion ratios, but will enhance reach and brand/product/service awareness which very well can indirectly boost conversion rates.

Apr 04

Test Test Test -

At Houndstooth we can’t stress enough that “if you’re not testing, you’re just guessing”. This seems like a very simple and probably obvious saying, yet it constantly seems to get over-looked. Every marketer feels like they “know” the best way to do something. I constantly say, “I would imagine that if we did X, then Y will happen, but without looking at the data and testing the hypothesis, I can’t give a concrete answer”. Marketing and Sales, I believe, is 50% intrinsic and 50% science. If you do not have a solid process in place to test hypotheses, then you can never really come to a general theory for your services. I would suggest evaluating if you do things such as design, develop and strategize with INTENTION as opposed to just because, which seems to be the case over and over. This is a good, short article explaining that very concept. While we don’t know if the author actually experienced a growth in sales by any means, we do know that making such a bold, albeit silly statement had a significant impact on pre-conceived notions.

Mar 15

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Mar 14

Tracking Events in Google Analytics

document.onclick = function(event) {
 
    event = event || window.event;
    var target = event.target || event.srcElement;
    var targetElement = target.tagName.toLowerCase();
 
    if (targetElement == "a") {
        var href = target.getAttribute("href");
        eventCheck(href);
    }
 
    function eventCheck(href){
        if ((href.match(/^https?\:/i)) && (!href.match(document.domain))) {
            _gaq.push(['_trackEvent', 'External', 'click', href]);
        } else if (href.match(/^mailto\:/i)) {
            _gaq.push(['_trackEvent', 'Email', 'click', href.substr(7)]);
        } else if (href.match(/^.*\.(pdf|jpg|png|gif|zip|mp3|txt|doc|rar)$/i)) {
            _gaq.push(['_trackEvent', 'Download', 'click', href]);
        }
    }
};

WP_Query Comprehensive Reference

(Source: gist.github.com)